Thursday, February 29, 2024

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Details

Learn through an acclaimed industry case study how to design and implement a bystander intervention campaign that can make a tangible impact. Bystanders hold the potential to be catalysts for positive change, and this session will guide you through the process of crafting a campaign that equips individuals to recognize and intervene in situations involving microaggressions, harassment, and discrimination. This seminar will help you develop the skills to create engaging content, implement targeted strategies, and inspire an organisation-wide shift towards a safer, more inclusive environment. Key outcomes: * learn how to develop a bystander campaign strategy, including goal setting, defining target audiences, and leveraging various communication channels for maximum impact; * discuss ways to craft messages, visuals, and narratives that evoke empathy, spark conversations, and motivate individuals to take action; * explore techniques to gather data on campaign effectiveness, analyze results, and make informed refinements to ensure continuous improvement and long-term success